Why large enterprises are moving to employee generated content


What's in the eBook?

  • 3 user cases: Why large enterprises are implementing user-generated eLearning (Akzo Nobel, Nielsen and Kaplan).

  • Getting started guide: Kickstarter employee generated content in your organization.

  • 5 tips: From Easygenerator CEO Kasper Spiro on how to make user generated content a succes
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What's Inside


Reduce learning costsl

Customer Case - Akzo Nobel: Between 800 and 1,000 user-generated courses have been made at Akzo Nobel for both internal and external customers. The cost savings/value averages between are significant per course.


Increase learning output 10x with the same capacity

Customer Case - Nielsen: A global consumer research and insight company with over 40,000 employees in more than 100 countries worldwide, started a pilot for user-generated eLearning content in Q4 2015.


Respond faster to market change

Customer Case - Kaplan: When Kaplan activated the community to share content, the volume of content increased, the content was published faster and in greater context, allowing Kaplan to respond faster to market changes.

Kickstart employee generated content

Easygenerator CEO Kasper Spiro gives insight: Six recommendations to kickstart user generated content in your organization.


About the author, Sandra O'Boyle

Sandra O'Boyle Experienced IT and telecom marketing manager and research director with over 15 years of experience. Skills include market positioning and research, brand awareness, value proposition development, content creation and marketing, competitive analysis, customer targeting, lead generation campaigns and sales training and collateral.

Expert opinions


Kevin Klaus
Instructional Designer, Nielsen

"We were looking for an easy to use eLearning authoring tool such as Easygenerator that is intuitive and not intimidating. It’s a win-win situation because we can address more learning needs and it’s cost-effective."


J.D. Dillion
Learning and Performance Consultant, Kaplan

""The trend towards user-generated eLearning content is inevitable .Learning and development teams have to do more with less. e- Learning software such as Easygenerator is making this easy for users and with the right process and workflow."